Learning about SEO and gaining your websites organic rankings and traffic is among the best of the easy ways to make money I know. Running the gamut the painfully apparent to the “Wow, why didn’t I think of that?” type bright innovations, here are 7 of the top 25 tricks on how to optimize your website for maximum visibility, rankability and, incidentally, profitability.
Syndicate an RSS feed. Short for “Really Simple Syndication,” feeds come built in to WordPress installations (which you should be using anyway) and it’s simple and free to distribute them to feed distribution sites. These sites circulate your syndicated content, gaining you both traffic and link love. Run a Google search for “RSS feed submit” and you will have more results than you can shake a stick at.
Determine anchor text carefully. Variety is the spice of life – the last thing you want is your link building campaigns to appear artificial, because the search engines frown heavily on that. Change things up often, whether it’s your company name, URL or variations of your keywords. A 60-30-10% ratio is ideal, where 60 is your main set of keywords and 30 and 10 and less crucial variations.
Multiple domains. Don’t put all your eggs in one basket, after all. If you have several topics that could each furnish their own website, it can be worth running having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way.
Article exchanges are one of the quickest routes to easy online money known to man. You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. As a publisher, you use someone else’s article (including their backlink) and get a free article. As an advertiser, you distribute articles to directories for other people to publish (including your backlink.)
Make use of bolding and other HTML tags. Your primary keyword should be in h1 tags at the top of the page, as well as within h2 tags once or twice throughout. This goes for the “b” tag too. Don’t, however, use them everywhere the keyword appears — once or twice is plenty.
Create a site map. A large site merits a site map, which should be linked to from each page on the site. This gurantees that every page on your website is never more than two clicks from any other page at any given time, which is search engine gravy. It’s also valuable to create an XML sitemap to submit to major search engines.
Interlink the pages of your site. Also known as “deeplinking,” this goes back to what I said about building a sitemap. Deeplinking involves linking to the obscure pages of your site, from within your site, as well as with inbound links from other sites. This tells the search engine that you have a lot of valuable material.
There you have it: 7 of the 25 Top SEO tips. There is definitely quite a bit more to SEO than this, but with these few tips alonee should help any website significantly improve its rankings and consequentially boost your internet business income.
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