Why Haven’t You Heard Of The Watkins Opportunity Before ?

“If this company is as good as they say it is, why haven’t I heard about Watkins before now?” If you’re like me and grew up using Watkins products you might think you already know the answer to this question. But I’m willing to bet you haven’t put as much thought into the matter as me. Thus, I encourage you not to skip over this article, as it will prove beneficial to you later if you choose to join Watkins.

My friends, relatives and acquaintances are roughly an equal mix of people over the age of 40, and people under the age of 40. I’ve learned in promoting Watkins that I frequently run across people below the age of 40 that are not familiar with Watkins products. In providing them the answer to this question, as I do in this chapter, I find that it puts them at ease and has assisted me greatly in not only selling Watkins products, but also in sponsoring new associates. For within my answer to this question lies several good reasons why Watkins is such an outstanding business opportunity for you and others. Watkins is North America’s number 1 Opportunity and the ideal choice for me, is because unlike many other home-based business opportunities, Watkins is not over-saturated in the market place. If you recall, I performed a little math calculation and discovered that Watkins 50,000 associates only equates to 1.5 associates per 10,000 residents in North America, or 1 associate per 6,690 residents of North America.

Stop and think about what that statistic means for a minute. Let’s say you live in a city with 6,690 people with one Watkins associate. What are the odds of you knowing the Watkins associate, assuming he’s not a relative or close friend? I’d say the probability of you knowing the associate is 1 out of 6,690. That’s the odds of you knowing a hypothetical Watkins associate, which obviously would be much less probability than you knowing about Watkins the company.
First you must consider that unlike the Watkins of the 1950’s through 1970’s – what I call “your Mama and Daddy’s Watkins,” today’s Watkins has a more powerful compensation model for its associates and relies more on its associates to spread the word of Watkins and less on advertising. Watkins advertised very heavily in the 60’s and 70’s because it was going through some hard times with poor management that tried to add unsuccessful product lines and build markets through advertising.

Also, the door-to-door business model used by Watkins its first 90 years had a compensation plan that required working for Watkins full-time in order to make a living from it. You may also recall that America typically had only one breadwinner per family in those days. The Jacobs family has created a new business and sales model for Watkins that has a far better compensation plan for associates because it allows all associates the opportunity to earn income not only from your personal sales, but also earn residual income from sales by associates you promote, as well as associates they promote. This is called network marketing. It allows you to make considerable income from a part-time effort, unlike the Watkins dealer of the 1900’s that had to make every hour of every day count. Now from this very point of view you can glean that most of the 50,000 associates within Watkins are what I call “part-time” associates.

So think about those odds of 1 out of 6,690 again. The odds of you knowing someone that is putting forth an effort to meet the public part-time is less than someone putting forth an effort to meet the public full-time. We must also consider something else about the network marketing sales model. Most network marketing companies don’t spend a lot of money on advertising. Instead, they keep advertising expenses little so they can pay out commissions to their direct sales force. Now less look at the reverse of this by comparing a company like Watkins to a company like

Procter & Gamble that makes Crest toothpaste. You’ve never had a salesman from Procter & Gamble or Crest try to sell you their toothpaste directly, right? No, of course not. Whether you use Crest, Colgate or AquaFresh – it is highly likely that you started using it because something about their TV, radio, newspaper, magazine or billboard advertising appealed to you. Large companies like Procter & Gamble do have sales persons, but they’re hired by their employers to call on the big retail chains like Wal-Mart, Walgreen’s, Target and CVS/Pharmacy to ensure they can get optimum shelf space in their stores and talk the retailer into running even more ads to promote their products. In other words, they do not hire sales person to call on the public; they buy ads to “call on the public.” There’s nothing wrong with the Procter & Gamble business model. It works, but it is extremely expensive.

A company can easily spend several hundred thousand dollars for a 30-second ad on a popular TV shot. Watkins, on the other hand, has chosen to continue marketing through a direct sales force. Hence, instead of spending lots of money on national, regional and local advertising campaigns, it plows most of those same monies back into associate compensation, paying commissions not only to you for your direct sales, but also commissions on sales made on up to 4 layers of leaders below you. Now this is not to say that Watkins spends any money on advertising, because it does spend some money on advertising. But the company no longer operates under the door-todoor single level compensation plan and no longer has a large fleet of 18-wheelers with their large 40-foot long Watkins logo painted on each side going up and down Interstate highways delivering its goods.

Instead, it relies on its associates to sell through other, more successful sales models like event marketing, the Watkins Good Tastings? party plan, catalog distribution, online marketing, trade shows, fundraisers, etc. And the company now delivers its products using couriers like U.P.S. rather than with its own costly and expensive delivery fleet. In summary, although the network marketing sales model, steep reduction in national advertising and termination of its fleet of delivery vehicles in favor of delivery by courier services may have led to some reduction in name brand recognition, it has created a work from home goldmine for you and me. Please stop and think about this for a minute. We’ve all seen friends get suckered into representing a startup company with only one or two products, no name brand recognition whatsoever, and no proven company or management record, only the so-called “thrill” of getting in on the bottom floor in case the company becomes the “next big deal.”

And how many of those “next big deal” companies have we all seen come and go? They had nothing more than a short-lived “fad” product, and the promise of getting in on the bottom floor, only to quickly flame, burn and hit rock bottom. Take a minute to allow the following thoughts to soak in a bit. “Watkins is already a big deal, a powerful company with strong, proven management. In joining Watkins you are not taking chances on the company, its management or its products. All three areas are sound. The company, its products and its management have a distinguished and impeccable reputation. Watkins has swelled from 5,000 associates in 1978 to 50,000 associates in 2008. Its associates have the potential to earn more money now than ever before, selling more products than ever before.

This is not your Opportunity to get in on the ground floor of a startup, but given the few associates that exist in your area, joining Watkins is actually an opportunity to get on the ground floor, per se, with a proven winner, representing a company and products you will be proud to sell. You’re customers will not be taking a chance on the company either, like they would if you were representing a questionable startup company. Instead, they will be buying products from a company that has been offering money-back guarantees for 140 years, the very company that founded the idea and coined the phrase “money-back guarantee.” I view Watkins as an unbelievable opportunity. Name me one company you can represent that has a better reputation, has more products, has better products or has a better compensation plan. I looked hard, very hard, during my research project and I couldn’t find one.

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